Lessons From Business School: The Entrepreneurial Linguist

 1:00-4:00 pm

This hands-on presentation has its main emphasis on marketing (to direct clients, social media, Web 2.0, competitive advantage), and includes sections on finance/economics (pricing, supply and demand), accounting (decreasing expenses), entrepreneurship (generating new business, networking), and negotiating (tips and tricks). Several discussion starters and exercises are part of the presentation. True to the case-study method from business school, many real-life examples are presented. No high-level terminology is used. The intention is for attendees to walk away from the session with some specific advice that they can start using immediately.


About the presenter:

Judy Jenner is a Spanish<->English, German<->English and German<->Spanish translator in Las Vegas specializing in marketing, legal, tourism, e-commerce and business. She runs Twin Translations with her twin sister. She was born in Austria and grew up in a trilingual household in Mexico City. Judy came to the U.S. as a teenager and obtained her M.B.A. from the University of Nevada, Las Vegas. For many years, Judy ran espanol.VEGAS.com, one of the first fully integrated Spanish travel websites. Judy serves as the Vice President of the Nevada Interpreters and Translators Association. She shares her marketing tips for translators through her blog, Translation Times. Judy pens the “Entrepreneurial Linguist” column for the ATA’s “Chronicle” and is a frequent contributor to the ITI’s Bulletin (U.K.).

 ATA CE Credit: ATA-certified members will earn up to 3 Continuing Education Points.

PRE-REGISTRATION REQUIRED!
Space is limited.

QUESTIONS? NEED MORE INFO?
E-mail Norma Kaminsky:  continuing-ed@ncta.org